Bayes Esports has launched a new odds integration platform called BODEX, providing an easier way to streamline services in the esports betting industry. By using BODEX, operators will be able to access betting odds from multiple sources through a package service, including games, organizers, tournaments, leagues and markets. The odds packages will be designed according to Bayes’ data format, market definitions, and API, allowing companies to create more esports betting opportunities for bookmakers in smaller titles.
Bayes claims that BODEX will “allow the sports betting market, and especially the esports betting market, to fully reach its potential.”
Martin Dachselt, CEO and Managing Director of Bayes Esports, explains: “Providers, especially those that are specialised in a specific sport, game, or region, will have an easier time finding customers for their services, while operators benefit from being able to offer new sports, game titles, or tournaments without having to deal with the high overhead costs that used to be associated with that.”
Image Credit: Bayes Esports
Key Themes Behind This Trend
- Esports Betting Integration
- BODEX is streamlining services in the esports betting industry by providing an easier way for operators to access betting odds from multiple sources through a package service.
- Data-driven Betting Packages
- Bayes' data format, market definitions, and API are allowing companies to create more esports betting opportunities for bookmakers in smaller titles.
- Specialized Sports Betting Providers
- Specialized providers will have an easier time finding customers for their services while operators benefit from being able to offer new sports, game titles, or tournaments without having to deal with high overhead costs with BODEX.
Where This Applies
- Esports Betting
- Esports betting operators can use BODEX to access betting odds from multiple sources through a package service, creating more opportunities for bookmakers.
- Sports Betting
- BODEX is allowing the sports betting market, and especially the esports betting market, to fully reach its potential, providing better access to odds and more opportunities for bookmakers.
- Data Analytics
- Bayes' data format, market definitions, and API are allowing for more data-driven betting opportunities, creating new avenues for innovation in data analytics in the betting industry.
