Adidas, the popular sportswear brand, is following the lead of other prominent brands in the retail space – like Prada, North Face, ASOS, and Marks and Spencer – by joining the Fur Free Retailer Program, run by the Fur Free Alliance. The brand is banning the use of fur in its products, and in place, the brand will opt for sustainable textiles.
The move shows the brand commitment to "public policy against cruelty and supports international efforts to end an ‘unnecessary and cruel fashion choice’."
Program manager of the Fur Free Alliance, Brigit Oele, commented on the decision: “Not only is the commitment to a fur-free policy compassionate, but it is also forward-thinking. Today’s consumers support fashion brands that care about animals and the environment and Adidas’s move towards sustainable materials makes it a leader in that regard.”
Image Credit: Shutterstock, Adidas
Key Themes Behind This Trend
- Sustainable Sportswear
- Sportswear brands are opting for sustainable materials instead of traditional fur, indicating a shift toward more eco-friendly production.
- Animal Cruelty-free Fashion
- Fashion brands are joining the Fur Free Retailer Program to ban the use of animal fur, reflecting a growing trend towards ethical and compassionate consumerism.
- Innovative Textiles
- Brands are exploring sustainable textile alternatives, creating room for innovation in fabric development and manufacturing.
Where This Applies
- Sportswear
- Sportswear brands have an opportunity to capitalize on the trend toward sustainable fashion by investing in eco-friendly production and materials.
- Fashion
- Fashion industry leaders can differentiate themselves and tap into ethical consumerism by joining the Fur Free Retailer Program and investing in sustainable materials.
- Textile Manufacturing
- Textile manufacturers have an opportunity to develop and market innovative, sustainable materials that can replace animal fur in fashion products.
