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Continuous Collar Coats

Phil Oh Finds a Fashion Forward Balenciaga Jacket in Tokyo

— January 1, 2010 — Fashion
The good people at Street Peeper have done it again. This time they found Yuki Shiina confidently walking down the road in Tokyo, Japan.

Sporting a Balenciaga jacket, baggy pants and a Jean Paul Gaultier bag, this guy is cooler than the other side of James Dean's pillow. The great photo was taken by Phil Oh. Check out more fashionable features below.

Implications - With the proliferation of fashion blogs and street style features, a big opportunity has been created for corporations seeking to enhance their product placement. Companies and brands have the ability to slip their brands into these features without overtly admitting they are advertisements. This type of subtle viral marketing could have a long-lasting impact for its unvarnished authenticity.
Trend Themes
1. Fashion Blogging - The popularity of fashion blogs and street style features presents an opportunity for companies to enhance their product placement through subtle viral marketing.
2. Subtle Brand Integration - The rise of fashion blogs and street style features allows companies and brands to integrate their products without overtly admitting they are advertisements.
3. Authentic Viral Marketing - The proliferation of fashion blogs and street style features creates an opportunity for corporations to engage in authentic and long-lasting viral marketing.
Industry Implications
1. Fashion - The fashion industry can take advantage of fashion blogging and street style features to enhance product placement and engage in authentic viral marketing.
2. Advertising - The advertising industry can explore subtle brand integration opportunities within fashion blogs and street style features to create effective and authentic viral marketing campaigns.
3. Marketing - The marketing industry can utilize the popularity of fashion blogs and street style features to develop strategies for subtle product placement and authentic viral marketing.
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