Phil Oh Finds a Fashion Forward Balenciaga Jacket in Tokyo

 - Jan 1, 2010   Updated: Jun 2 2011
References: streetpeeper
The good people at Street Peeper have done it again. This time they found Yuki Shiina confidently walking down the road in Tokyo, Japan.

Sporting a Balenciaga jacket, baggy pants and a Jean Paul Gaultier bag, this guy is cooler than the other side of James Dean's pillow. The great photo was taken by Phil Oh. Check out more fashionable features below.

Implications - With the proliferation of fashion blogs and street style features, a big opportunity has been created for corporations seeking to enhance their product placement. Companies and brands have the ability to slip their brands into these features without overtly admitting they are advertisements. This type of subtle viral marketing could have a long-lasting impact for its unvarnished authenticity.