BackType
Mitchell Fanning — August 29, 2008 — Marketing
References: backtype
BackType is a website that lets people find, follow and share comments from across the web.
Comments play an important role in social media; there are millions of comments written online every single day. BackType’'s technology crawls and indexes millions of comments so you can search them by topic or follow those written by the people you care about.
BackType gives comments a home where they can be discovered, followed and shared. It lets you search for comments on a specific topic and follow those written by the people you are interested in.
Registered users can aggregate all their comments on their profile and they can follow an aggregation of comments written or shared by the people they’re following. Blogs and other websites don’'t need to install any third party applications or plug-ins and comment authors don’t need to change their behavior.
Listening to and participating with customers in online conversations is important to businesses and brands; over 70 percent of social media conversations occur in comments
BackType search is great for businesses because they can find comments that mention their industry, products, services, competitors, etc.
Comments play an important role in social media; there are millions of comments written online every single day. BackType’'s technology crawls and indexes millions of comments so you can search them by topic or follow those written by the people you care about.
BackType gives comments a home where they can be discovered, followed and shared. It lets you search for comments on a specific topic and follow those written by the people you are interested in.
Registered users can aggregate all their comments on their profile and they can follow an aggregation of comments written or shared by the people they’re following. Blogs and other websites don’'t need to install any third party applications or plug-ins and comment authors don’t need to change their behavior.
Listening to and participating with customers in online conversations is important to businesses and brands; over 70 percent of social media conversations occur in comments
BackType search is great for businesses because they can find comments that mention their industry, products, services, competitors, etc.
Trend Themes
1. Social Commentary Aggregation - BackType's technology of crawling and indexing millions of comments and giving them a home which can be searched, followed, and shared presents an opportunity for disruptive innovation in comment aggregation.
2. Comment-focused Social Networks - BackType's technology of enabling users to follow comments written or shared by the people they're interested in presents an opportunity for disruptive innovation in comment-focused social networks.
3. Comment Analytics - BackType's technology of allowing businesses to find comments that mention their industry, products, services, competitors presents an opportunity for disruptive innovation in comment analytics.
Industry Implications
1. Social Media Management - BackType's technology of aggregating comments presents an opportunity for disruptive innovation in social media management.
2. Market Research - BackType's technology of enabling businesses to find comments that mention their industry, products, services, competitors presents an opportunity for disruptive innovation in market research.
3. Customer Relationship Management - BackType's technology of giving users the ability to follow comments written by the people they care about presents an opportunity for disruptive innovation in customer relationship management.
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