Babymugging by Mommyshorts Turns Any Parent into Anne Geddes
Meghan Young — June 4, 2013 — Fashion
References: facebook & visualnews
Babymugging by Mommyshorts is the latest and greatest photo trend taking over the Internet. Started by Mommyshorts blogger Ilana Wiles, all it involves is a baby, mug (or any other sort of container) and a camera. Oh, and a bit of perspective trickery. Through the use of forced perspective, parents can exaggerate the tininess of their babies.
In a way, Babymugging by Mommyshorts takes Anne Geddes portraitures to a more approachable level. It allows any mom or dad to flex their creativity and photo skills by turning their cups into a prop and their baby into the next Internet sensation. Move over Bieber.
Hashtagged as 'babeinacup' or 'babymugging,' Babymugging by Mommyshorts is fun to see and do.
In a way, Babymugging by Mommyshorts takes Anne Geddes portraitures to a more approachable level. It allows any mom or dad to flex their creativity and photo skills by turning their cups into a prop and their baby into the next Internet sensation. Move over Bieber.
Hashtagged as 'babeinacup' or 'babymugging,' Babymugging by Mommyshorts is fun to see and do.
Trend Themes
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Forced Perspective Photography — Disruptive innovation opportunity: Develop a mobile app that uses augmented reality to assist parents in creating forced perspective photos with their babies.
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Parental Influencer Marketing — Disruptive innovation opportunity: Create a platform that connects brands with popular parental influencers who can promote their products through Babymugging photos.
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Creative Social Media Challenges — Disruptive innovation opportunity: Establish a social media platform focused on hosting and promoting creative photography challenges, including trends like Babymugging.
Industry Implications
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Photography and Camera Equipment — Disruptive innovation opportunity: Design specialized camera lenses or smartphone attachments that make it easier for parents to capture forced perspective photos.
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Childcare and Parenting Products — Disruptive innovation opportunity: Develop and market baby-friendly mugs or containers specifically designed for Babymugging photos, with unique features and materials.
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Digital Marketing and Advertising Agencies — Disruptive innovation opportunity: Offer consulting services to brands on how to leverage Babymugging trend for creative and engaging marketing campaigns targeted at parents.
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