Babymugging by Mommyshorts is the latest and greatest photo trend taking over the Internet. Started by Mommyshorts blogger Ilana Wiles, all it involves is a baby, mug (or any other sort of container) and a camera. Oh, and a bit of perspective trickery. Through the use of forced perspective, parents can exaggerate the tininess of their babies.
In a way, Babymugging by Mommyshorts takes Anne Geddes portraitures to a more approachable level. It allows any mom or dad to flex their creativity and photo skills by turning their cups into a prop and their baby into the next Internet sensation. Move over Bieber.
Hashtagged as 'babeinacup' or 'babymugging,' Babymugging by Mommyshorts is fun to see and do.
What Makes This Trend Stand Out
- Forced Perspective Photography
- Disruptive innovation opportunity: Develop a mobile app that uses augmented reality to assist parents in creating forced perspective photos with their babies.
- Parental Influencer Marketing
- Disruptive innovation opportunity: Create a platform that connects brands with popular parental influencers who can promote their products through Babymugging photos.
- Creative Social Media Challenges
- Disruptive innovation opportunity: Establish a social media platform focused on hosting and promoting creative photography challenges, including trends like Babymugging.
Sectors Adopting This
- Photography and Camera Equipment
- Disruptive innovation opportunity: Design specialized camera lenses or smartphone attachments that make it easier for parents to capture forced perspective photos.
- Childcare and Parenting Products
- Disruptive innovation opportunity: Develop and market baby-friendly mugs or containers specifically designed for Babymugging photos, with unique features and materials.
- Digital Marketing and Advertising Agencies
- Disruptive innovation opportunity: Offer consulting services to brands on how to leverage Babymugging trend for creative and engaging marketing campaigns targeted at parents.
