Axe 'Bullet' Lets You See Through Clothing (Ad)

 - Apr 29, 2008
References: youtube
Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special "opportunity".

The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close to him. Once he sees a hot mama at the supermarket, our hero sprays a bit of his Axe bullet and voilà, he's in his skimpy undies too.

The spot was created by Bartle Bogle Hegarty ad agency, New York.

I like that the tone of the ad is fun and flirty without resorting to in-your-face sexuality, unlike some of Axe's earlier campaigns which you can see below.