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Credit Crunch Glasses

Zenni Optical Offers Bargain $8 Frames for 4-Eyed Fashionistas

— May 19, 2009 — Fashion
New glasses can be expensive, but not at Zenni Optical! This on-line eyeglass store features frames for the low price of $8. Wow!

They offer several classic styles in multiple colors but also have some frames that feature funky patterns made specifically for fashionistas. These credit crunch eye glasses are an easy, inexpensive way to update any look!

See gallery to view a few of the available styles.

Implications - Even if you don't need glasses, you could always throw on a pair without a prescription to update any look. The frames featured in the gallery have different styles including really thick, cat-eyed and frames that look super hipster. With a price so low, you could get a pair to match all your outfits!
Trend Themes
1. Affordable Eyewear - Offering stylish frames for as low as $8 creates an opportunity to disrupt the eyewear market by expanding access to fashionable eyewear.
2. Fashionable Glasses - With funky patterns and a variety of styles available in multiple colors, Zenni Optical's credit crunch eye glasses promote affordable fashion, and there is potential to develop this market further.
3. Non-prescription Glasses - As suggested by the article, there is potential to market non-prescription glasses as a fashion accessory to create another revenue stream and expand the brand's reach.
Industry Implications
1. Eyewear - By offering stylish and affordable frames, Zenni Optical disrupts the traditional eyewear industry's high cost while still providing high-quality, fashionable products.
2. Fashion - Zenni Optical's credit crunch eye glasses offer an opportunity for disruption in the fashion industry by providing affordable and stylish accessories that consumers can purchase frequently to keep their wardrobes fresh.
3. E-commerce - Zenni Optical's online storefront offers the convenience of shopping from home and provides a unique opportunity to make affordable eyewear accessible to a wider audience.
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