Aurate Jewelry Puts a Millennial Twist on Jewelry Buying
Ellen Smith — November 16, 2017 — Fashion
References: auratenewyork
Shopping for fine jewelry has always been a deeply personal and time consuming process, which is why Aurate Jewelry is combining luxury design with conscious consumerism, enabling buyers to browse high-end and ethically made pieces, from the comfort of one's home.
The forward-thinking direct-to-consumer model eliminates some of the costs associated with specialty jewelry stores, allowing the brand to retail expensive and customizable pieces, at a fraction of the cost. Making both statement pieces and traditional staples, Aurate Jewelry disrupts the age-old process of jewelry buying through offering a unique and digitized shopping experience, that isn't typically associated with luxury design.
Through Aurate Jewelry, consumers can focus on selecting the perfect, personalized purchase for themselves or a loved one, without second guessing ethics or quality.
The forward-thinking direct-to-consumer model eliminates some of the costs associated with specialty jewelry stores, allowing the brand to retail expensive and customizable pieces, at a fraction of the cost. Making both statement pieces and traditional staples, Aurate Jewelry disrupts the age-old process of jewelry buying through offering a unique and digitized shopping experience, that isn't typically associated with luxury design.
Through Aurate Jewelry, consumers can focus on selecting the perfect, personalized purchase for themselves or a loved one, without second guessing ethics or quality.
Trend Themes
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Digitized Luxury Shopping — Aurate Jewelry disrupts the age-old process of jewelry buying through offering a unique and digitized shopping experience, that isn't typically associated with luxury design.
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Direct-to-consumer Jewelry — Aurate Jewelry's forward-thinking direct-to-consumer model eliminates some of the costs associated with specialty jewelry stores, allowing the brand to retail expensive and customizable pieces, at a fraction of the cost.
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Ethical Fine Jewelry — Aurate Jewelry combines luxury design with conscious consumerism, enabling buyers to browse high-end and ethically made pieces, from the comfort of one's home.
Industry Implications
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Fashion Retail — The digitized luxury shopping trend presents opportunities for fashion retailers to enhance their online shopping experience and engage with customers in new and innovative ways.
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E-commerce — The direct-to-consumer jewelry trend opens up opportunities for e-commerce platforms to tap into the luxury market and offer customizable products at affordable prices.
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Sustainable Fashion — The ethical fine jewelry trend highlights the growing demand for sustainable fashion, providing opportunities for eco-friendly fashion brands to showcase their products and cater to conscious consumers.
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