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ASOS and Hello Kitty are Releasing a 40-Piece Apparel Line

 - Oct 19, 2017
References: asos & hypebae
ASOS and Hello Kitty have teamed up to bring consumers a 40-piece clothing line, which boasts Sanrio's iconic cartoon cat.

The line is comprised of jewelry, shoes, sweaters, t-shirts and more, all decorated with the adorable character. A gorgeous blue and white long sleeve shirt with a simple Hello Kitty pocket square serves as the perfect way to show appreciation for the more subtle fans. Other products boldly pay homage to the character, like a cozy crewneck sweater, which is complete with a large print of Hello Kitty.

This line serves as an example of Sanrio's ability to reinvent the nostalgic character with a modern twist. This stylish collaboration would appeal to lovers of Hello Kitty.