Arsenal and adidas have reunited for a new footwear offering that comes as a part of the team’s third kit. The Gunners and adidas have pioneered a new iteration of the popular ‘Ozweego’ silhouette that follows the color scheme of the third kit, which Arsenal initially revealed at the their game against Crystal Palace.
The sneaker boasts shades of baby and navy blue for most of its design, in addition to white and pink accents on the midsole, branding elements, and lining. The ‘Ozweego’ also features Adiprene cushioning for additional support and a rubber outsole with Gunners’ cannon emblem on the heel pull tab.
The ‘Ozweego’ silhouette from Arsenal and adidas is now available on the Arsenal website for approximately $115 USD.
Image Credit: Arsenal
What Makes This Trend Stand Out
- Football Sneaker Collaboration
- Opportunity for sportswear brands to collaborate with football teams to create unique and fashionable sneakers.
- Color-themed Sneaker Design
- Opportunity to introduce color-themed designs for sneakers that match specific sports team colors and kits.
- Cushioned Sneakers
- Opportunity to develop sneakers with added cushioning for support and comfort during physical activity.
Sectors Adopting This
- Sports Apparel
- Sports apparel companies can explore partnerships with teams to create co-branded merchandise.
- Footwear
- Footwear brands can tap into the popular trend of color-themed sneakers and collaborate with sports teams to create unique designs.
- Athletic Equipment
- Opportunity for athletic equipment companies to develop footwear with advanced cushioning technology to improve performance and comfort during physical activity.
