As part of its #ARMSUP campaign, Dove created a limited-edition anti-perspirant with a delicate floral scent.
Dove's #ARMSUP campaign aims to celebrate our underarms by showing them some love. To care for this often-neglected body part, Dove created a limited-edition anti-perspirant that provides 48 protection against sweat and odor. The deodorant is enriched with Dove's unique quarter moisturizing cream and infused with a delicate floral scent that smells of white flowers, lily, and magnolia. Since the anti-perspirant is alcohol-free, it is designed to be gentle on your underarms and help the skin recover from the irritation of shaving. As Dove reminds consumers, "Underarms, we all have them. Whether you choose to shave them, leave them, craft them or cover them, we're here to care for them."
Image Credits: Dove.