Apple CEO Steve Jobs revealed Apple iTV, coming in Q1 2007. iTV allows you to wirelessly stream music and videos from your TV or PC to a cool portable iTV. The iTV box will cost $299 and is the size of a paperback novel.
Implications - People are constantly looking forward to new technology, and will even stand outside for hours before a store opens to get their hands on the newest gadget. Brands that market their new releases well will generate this type of enthusiasm that ensures the new product will sell out the second it hits shelves. Apple is a good example of a brand that knows how to develop consumer excitement and market its products well.