Anna Sui's Ringmaster Spring 2010 Collection

 - Sep 18, 2009   Updated: Jul 11 2011
References: annasui & coutorture
With Anna Sui’s circus theme this spring, ringmaster modes (perhaps inspired by Ms. Spears' latest circus concert tour?), were all the rage with Sui’s high-top inspired circus animal prints, ringmaster jackets and re-colored Liberty prints a la Anna Sui.

While undoubtedly entertaining, I do have my doubts that the current ringmaster modes will take hold of the industry and that we will see circus-clad characters trolling the streets in them.

Implications - In the last few years, contemporary society has been dominated by a newfound thirst for stylistic originality. One of the best ways a company can ensure it will attract fashion-conscious consumers is by featuring clothing with radical, avant-garde designs. By featuring clothing whose designs are so radical that they are immediately identifiable, the company shows it is not afraid to think outside of the box and appeal to niche consumers.