Modern Tunic Runways

The Ann Demeulemeester Spring/Summer 2015 Collection is Sleepwear-Inspired

The Ann Demeulemeester Spring/Summer 2015 collection graced the stage during Paris Fashion Week and stunned its fans with a blend of nomadic and sleepwear-inspired pieces.

Linen was the chosen material of the evening as models walked in impeccably layered ensembles that set a light and airy tone for summer. Inspired by relaxed leisure apparel, this collection embraces simplicity and ambiguity.

The Ann Demeulemeester Spring/Summer 2015 collection marries aesthetics with comfort. The practical menswear line is made up of separates that can be easily incorporated into one's existing wardrobe. The separates are displayed in a palette of monochromatic hues that are accented with subtle touches of ornament, embroidery and texture -- all without losing their understated air.

Nomadic Fashion
The blend of nomadic and sleepwear-inspired pieces in the Ann Demeulemeester Spring/Summer 2015 collection presents an opportunity for disruptive innovation in the fashion industry.
Linen Material
The use of linen as the chosen material in the collection opens up possibilities for disruptive innovation in the textile industry.
Relaxed Leisure Apparel
The embrace of relaxed leisure apparel in the collection provides an opportunity for disruptive innovation in the casual clothing industry.

Where This Applies

Fashion Industry
The Ann Demeulemeester Spring/Summer 2015 collection showcases disruptive innovation opportunities in the fashion industry.
Textile Industry
The use of linen material in the collection presents disruptive innovation opportunities in the textile industry.
Casual Clothing Industry
The embrace of relaxed leisure apparel in the collection offers disruptive innovation opportunities in the casual clothing industry.
SCORE
2.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 22%
Freshness 8%