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Muted Minimalist Editorials

The Anitdote Magazine with Naomi Campbell Feature is Sultry & Shaded

— September 15, 2012 — Fashion
Intensified hues are the main focus of Jan Welters' Antidote Magazine with Naomi Campbell 'One Minute' editorial. Featured as an icon in Antidote Magazine's Spring/Summer edition, Campbell eludes a soft, sultry and playful persona. This One Minute photoshoot features the phenomenal work from make-up artist Alex Babsky, hair stylist Daniel Dyer and Fashion Director Yann Weber.

The French magazine hones into the prestigious, most coveted supermodel of today's society. Campbell's presence captures a beautiful mystic of allure, captivating an audience of intrigued beauty-enthused people. With glowing skin, elegant bone structure and an intensified glare, Campbell engages Antidote's readers with her sought-after appearance. The mundane colors help portray and maintain an iconic aura of this supermodel, which is perfectly fitting for this issue.
Trend Themes
1. Intensified Hues - Disruptive innovation opportunity: Develop new makeup or fashion products that feature intense, vibrant colors to cater to the growing demand for bold and eye-catching looks.
2. Soft and Sultry Persona - Disruptive innovation opportunity: Create new marketing strategies or digital technologies that allow consumers to explore and express their soft and sultry side through personalized experiences and content.
3. Iconic Aura - Disruptive innovation opportunity: Design innovative beauty or fashion campaigns that focus on creating an iconic and captivating aura through subdued and muted color palettes.
Industry Implications
1. Fashion and Beauty - Disruptive innovation opportunity: Explore new materials and techniques to create clothing and beauty products that enhance and complement intensified hues.
2. Publishing - Disruptive innovation opportunity: Develop interactive digital platforms or subscription models that provide immersive and engaging experiences for readers of fashion magazines.
3. Photography and Modeling - Disruptive innovation opportunity: Integrate augmented reality or virtual reality technologies into photoshoots and modeling processes to enhance the iconic aura and capture the essence of soft and sultry personas.
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