Androgynous looks are coveted in the high-end fashion world. Photographer Jeff Hahn uses boyish female model Zlata Mangafic and Andrej Pejic-like model Niall Underwood for a fashion spread for i-D online.
The tale of the photographs is all-too-familiar, showing a love story where boy meets girl and boy and girl are completely and hopelessly enthralled with one another. The twist is introduced when the audience realizes these two are so in love that they start mimicking each other to feel even closer.
The photos are influenced by couples who are so enamored with one another that they start resembling each other. The matching brunettes are outfitted with grungy men's attire and mixed colored jumpers. Mangafic and Underwood were styled by Nic Jottkandt, dressing them up in J.W. Anderson, Martine Rose and Joseph Turvey.
Why This Trend Is Growing
- Androgynous Fashion
- The rise of androgynous looks in the high-end fashion world presents opportunities for inclusive and gender-neutral clothing lines.
- Love Story Narratives
- Using love story narratives in fashion photography can create emotional connections with the audience and inspire storytelling marketing campaigns.
- Matching and Mimicking
- Exploring the concept of couples resembling each other opens doors for brand collaborations that promote unity and shared experiences.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the androgynous fashion trend by designing and marketing gender-neutral clothing lines.
- Photography
- Photographers can incorporate love story narratives in their work to create impactful and relatable visual stories.
- Branding and Marketing
- Brands can leverage the concept of matching and mimicking in their advertising campaigns to foster a sense of unity and connection with consumers.
