Being of the female variety, I imagine the revelation I have to present following this short sentence would have feminists itching to get their hands around my neck. I actually find the AMP UP Before You Score application for the iPhone both highly amusing and good fun.
The AMP UP Before You Score application by Pepsi encourages its male users to brag and exploit their sexual conquests while providing them with tips on how to successfully pick up different types of girls.
Are you trying to pick up the sorority girl? The AMP UP Before You Score application will help you decode her Greek letter. Want to pick up a punk-rock chick? The application provides you with a basic rundown of the history of punk-rock.
The Pepsi iPhone AMP UP Before You Score application is hilariously entertaining, and hey, if men are wise enough to use it and women are stupid enough to fall for it, then you really have no one to blame but yourself.
Key Themes Behind This Trend
- Virtual Bragging Apps
- Disruptive innovation opportunity: Develop an app that allows users to brag about their achievements in a virtual and socially acceptable way.
- Personalized Pickup Apps
- Disruptive innovation opportunity: Create an app that provides personalized advice and strategies for successful pickup based on individual preferences and interests.
- Educational Entertainment Apps
- Disruptive innovation opportunity: Design an app that combines entertainment and education to engage users in learning about different topics or subjects.
Where This Applies
- Mobile App Development
- Disruptive innovation opportunity: Explore new ways to enhance and personalize mobile app experiences.
- Digital Marketing
- Disruptive innovation opportunity: Utilize innovative strategies to engage consumers and create interactive brand experiences through digital platforms.
- Sex Education
- Disruptive innovation opportunity: Develop modern and inclusive approaches to sex education that focus on healthy relationships and consent.
