Altru Apparel's Holiday 2012 collection kicks off the start of a new direction in menswear. Labels have stuck to the Autumn/Winter, Spring/Summer format for perhaps too long. This festive approach to style breaks with the past.
Graphic t-shirts, sweaters and plaid button ups keep this Altru Apparel series simple. The California-based company favors a rugged male look, apparent in the clothing and selection of a rugged, unkempt model.
This seaside display is also quite muted and approachable for men who have an appreciation for style but who still wish to remain traditional. Given the growing popularity of the brand, bold graphic shirts may make their debut appearances at Christmas, Hannukah and News Years celebration parties.