The newly launched Alpha Industries Spring/Summer 2018 collection sports a variety of print and pattern designs to welcome the warmer weather. The military-inspired jackets feature the standard bomber silhouettes, field coats, fishtail parkas, peacoats, and anoraks. The entire lineup has the classic outerwear silhouettes, so the label brings in more character by decorating the pieces in a variety of patterns and prints.
The Alpha Industries Spring/Summer 2018 collection experiments with bright camouflage patterns, floral designs, and different embellishments to elevate the apparel. The color scheme of the series stays relatively muted -- black, army green, beige, There are some light pink, dark purple, and deep red options as well. The entire outerwear series is available on the Alpha Industries website.
Image Credit: Alpha Industries
What's Driving This Trend
- Patterned Outerwear
- The trend of incorporating bold patterns and prints into outerwear designs presents opportunities for fashion brands to create unique and eye-catching pieces.
- Military-inspired Apparel
- The popularity of military-inspired designs in fashion opens up possibilities for brands to disrupt the market by adding innovative elements to traditional silhouettes.
- Creative Embellishments
- The use of creative embellishments, such as bright camouflage patterns and floral designs, offers fashion designers the chance to explore unconventional ways of enhancing their garments.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the trend of pattern-designed jackets by creating collections that feature unique and visually striking outerwear.
- Apparel Manufacturing
- The apparel manufacturing industry has the potential to innovate by incorporating military-inspired elements into a range of clothing items, beyond just jackets.
- Textile Printing
- The textile printing industry can take advantage of the demand for printed patterns by offering advancements in technology that allow for more intricate and vibrant designs.
