Jae Yoo and Ryan Heavyside don sporty menswear looks in GQ Japan's All American fashion story. The editorial is photographed by Arnaldo Anaya Lucca's lens and features fashion direction by Grant Pearce.
Styling for GQ Japan's All American fashion story is courtesy of Jacky Tam who works alongside the shoot's hair stylist Tetsuya Yamakata. Jacky dresses models Jae and Ryan in lightweight knits, heavy cotton shorts and other sporty casuals.
Mixing athletic and preppy references, this editorial's wardrobe pays homage to an effortlessly cool and surfer-inspired aesthetic. In addition to its sporty wardrobe, the shoot is lensed beach-side and boasts gorgeous views of sandy landscapes and the open ocean. The series is made up of monochromatic and color-infused images that are striking and candid.
Key Themes Behind This Trend
- Surfer-inspired Sportswear
- Opportunities for sportswear brands to integrate preppy and athletic references into their collections.
- Naturalistic Photography
- Opportunities for photography companies to focus on showcasing natural landscapes and candid shots of models.
- All-american Aesthetic
- Opportunities for fashion brands to celebrate classic American fashion through cozy and rugged designs.
Where This Applies
- Sportswear
- Sportswear brands can take inspiration from preppy surfer fashion to create new collections that resonate with consumers.
- Photography
- Photography businesses can focus on integrating natural landscapes and candid shots to create visually striking and engaging editorials.
- Fashion
- Fashion brands can capitalize on the all-American aesthetic by incorporating cozy and rugged designs into their collections.
