Retro Rainbow Revival Rags

The Alice + Olivia Spring 2012 Collection is Refreshingly Colorful

Although I am not usually one to be drawn toward bright colors or prints of any kind, I cannot help but fall in love with the Alice + Olivia Spring 2012 collection. Sure, I would never be able to pull any of these pieces off, but a girl can dream.

With pieces like wide, super-flared leg floral pants and a Grecian-style, coral-hued maxi dress, this is one collection that editors and fans alike will be talking about during New York Fashion Week.

The Alice + Olivia Spring 2012 collection also features a ton of huge, floppy, wide-brimmed hats in a variety of shades that are just begging to be taken on a cruise to the South of France. While the handful of mod, 60s-inspired monochromatic dresses near the beginning of the show creates a nebulous feel regarding which direction the Alice + Olivia Spring 2012 collection is meant to go in, the bright retro theme is definitely more prominent.

Retro-inspired Fashion
The Alice + Olivia Spring 2012 Collection features a bright, retro theme, which represents a disruptive innovation opportunity for businesses involved in the fashion industry.
Floral Prints
The collection features wide, super-flared leg floral pants, which can be a breakthrough for businesses focusing on women's fashion for cruelty-free and eco-friendly clothing.
Wide-brimmed Hats
The collection showcases huge, floppy, wide-brimmed hats, representing a disruptive innovation opportunity for companies working in fashion accessories.

Where This Applies

Fashion
The Alice + Olivia Spring 2012 Collection is a great inspiration for businesses in the fashion industry to create colorful and bright collections and attract a larger market.
Eco-friendly and Cruelty-free Fashion
The Alice + Olivia Spring 2012 Collection's wide, super-flared leg floral pants could be a disruptive innovation opportunity for the ecological and cruelty-free fashion industry.
Accessories
The Alice + Olivia Spring 2012 Collection's wide-brimmed hats represent unexplored innovation opportunities for companies involved in fashion accessories.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 93%
Freshness 8%

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