Loaded Dark Fashion

The Ready-To-Wear Alexander Wang Fall 2011 Collection

The ready-to-wear Alexander Wang Fall 2011 collection is packed with daringly-dark outfits. There is a lot of black leather, bagginess, fur and unique lines. Noticeably, some of the models have very interesting furry footwear placed on their feet, while others wear metallic sandals.

From slick biker-babe looks to warm fuzzy coats, the ready-to-wear Alexander Wang Fall 2011 collection has got you covered for the chilly seasons.

Implications - Gone are the days where dark fashions were seen as punk or rocker in nature. There exists a target market of consumers who find pleasure in indulging in black fashions. Businesses that incorporate dramatic shades like black or white will remain classic in the eyes of consumers.

Black Fashion
Opportunity for companies to cater to a target market that is interested in black fashion and incorporating dramatic shades like black or white.
Leather Apparel
Disruptive innovation opportunity for companies to explore and create innovative designs in the leather apparel industry.
Fur Accessories
Potential for companies to capitalize on the demand for unique fur accessories in the fashion industry.

Who This Affects Most

Fashion
Opportunity for businesses in the fashion industry to cater to consumers interested in dark fashion and unique designs.
Apparel
Disruptive innovation opportunity for companies in the apparel industry to explore and create edgy, dark fashion pieces.
Footwear
Potential for companies in the footwear industry to create and market unique and interesting furry footwear and metallic sandals.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 28%
Freshness 8%