Freudian Photography

Egotherapy by Alejo Arango Explores the World's Narcissist Behaviour

Alejo Arango is a photographer based in Miami, Florida, that has created a timely photo series exploring the narcissism prevalent in modern society. Focusing on the idea of the ego, there is an interesting struggle between the therapist and his patient. Mostly, Alejo Arango captures the fact that the therapist seems more interested in himself, which points to a sense of self-obsession.

Although Alejo Arango adheres to a period setup, it is interesting to note all of the ways in which it ties in with contemporary ideals and concerns. Frank Garcia, his online publicist writes that it is "a brave effort to decipher the narcissistic attitude of our current society, using primitive tell tales and captivating imagery that makes us wonder if we should really take that selfie."

Narcissism in Modern Society
The trend of exploring and criticizing the narcissistic behavior in contemporary ideals and concerns.
Therapy and Self-obsession
The trend of exploring self-obsession involved during therapy sessions.
Primitive Tell Tales
The trend of utilizing primitive art and imagery to illustrate modern phenomena and attitudes.

Industries Being Reshaped

Fine Art Photography
There is an opportunity for fine art photographers to capture and critique the narcissism of modern society.
Psychotherapy
There is an opportunity to rethink psychotherapeutic approaches and practices to address and alleviate self-obsession.
Visual Arts
There is an opportunity to explore and utilize primitive arts in contemporary visual art to depict modern phenomena and attitudes.
SCORE
6.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 92%
Freshness 8%

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