Summer is almost over, but there's no harm in planning for next year, and the Alcacuz SS 2011 campaign is the perfect starting point.
Shot by photographer Henrique Gendre, the Alcacuz SS 2011 campaign features fashion model Lisanne De Jong. The collection features a pale palette of colors and an array of light, soft fabrics. Be sure to check out the gallery for more images from this sensational collection.
Implications - Before you do that, though, you should consider the slow ascension of the gorgeous of 21-year-old Lisanne De Jong. The Dutch model began acting locally in 2008 and scored a deal with Elite Models New York just a year later. She was recently named the face of Missoni. Check out some of the work that has made her a star.
What's Driving This Trend
- Sophisticated Casual Collections
- Fashion brands can focus on creating sophisticated clothes featuring light, soft fabrics and pale color palettes for the upcoming summer season.
- Slow Ascension of New Models
- Brands can discover and nurture young models to create gradual and long-lasting stardom in the fashion industry.
- Photography as a Marketing Tool
- Brands can create stunning campaigns using high-quality photography to attract and engage their audience.
Who This Affects Most
- Fashion
- Fashion brands can use the trend of sophisticated casual collections to offer their customers something new and innovative for the summer season.
- Modeling Agencies
- Modeling agencies can focus on nurturing young talent to create more long-lasting careers in the fashion industry.
- Photography
- Photographers can pitch their services to fashion brands to create high-quality campaigns that showcase their products in the best light.
