Fashion photographer Alasdair McLellan captures Topman's Fall/Winter 2014/2015 ad campaign. The image series embodies a modern Londoner aesthetic and features models Andrew Westermann, Jackson Hale, Jake Love and Robbie McKinnon.
The guys pose in dapper suit and sneaker combinations and don a range of punk-themed garments in an advertorial that fuses together classic cuts and modern accessory pieces. This youthfully elegant ad campaign is lensed in hotel rooms and street side and is reflective of a carefree and rebellious aesthetic.
Topman's latest campaign stays true to the UK retailer's signature style strategy that is known for re-creating fresh versions of timeless streetwear staples. These staples include the iconic, matching suit, the oversized sweater and the cropped leather jacket.
What's Driving This Trend
- Modern Londoner Aesthetic
- Opportunity for fashion brands to create ad campaigns that capture the youthfully elegant and rebellious vibe of modern London.
- Combining Classic Cuts with Modern Accessories
- Opportunity for fashion designers to create innovative clothing pieces that merge traditional styles with contemporary accessories.
- Fresh Versions of Timeless Streetwear Staples
- Opportunity for retailers to reinvent classic streetwear items, such as matching suits, oversized sweaters, and cropped leather jackets, in a fresh and trendy way.
Who This Affects Most
- Fashion
- Opportunity for fashion brands and designers to tap into the modern Londoner aesthetic and create clothing lines that reflect the rebellious and carefree vibe.
- Photography
- Opportunity for photographers to capture the youthfully elegant and punk-themed aesthetic of fashion campaigns, like Topman's Fall/Winter 2014/2015 ad campaign.
- Retail
- Opportunity for retailers to attract customers by offering fresh and trendy versions of timeless streetwear staples, popularized by brands like Topman.
