Nike Has Added the 'Air Max 90' to Its 'Air Sprung Collection'
Colin Smith — January 18, 2022 — Fashion
In November 2021, Nike unveiled the 'Air Sprung collection,' which was filled with fiery spring-themed colorways placed on the brand's famous silhouettes. In a late and potentially final addition to the 2022 Air Sprung collection, Nike has released a new colorway for its 'Air Max 90.'
The 'Air Max 90 Air Sprung' features a gray base that covers the upper, tongue, and eyestay, as well as red and orange accents along the heel, midsole and toe vamp. This shoe also features a black Nike logo on the tongue, midsole, and heel, giving the shoe an excellent balance of colors. When looking at the complete shoe, it resembles a warm spring day complete with the range of warm colors and clean shades associated with the season.
Image Credit: Nike
The 'Air Max 90 Air Sprung' features a gray base that covers the upper, tongue, and eyestay, as well as red and orange accents along the heel, midsole and toe vamp. This shoe also features a black Nike logo on the tongue, midsole, and heel, giving the shoe an excellent balance of colors. When looking at the complete shoe, it resembles a warm spring day complete with the range of warm colors and clean shades associated with the season.
Image Credit: Nike
Trend Themes
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Spring-themed Colorways — Opportunities for brands to experiment with vibrant, bold, and seasonal hues in their products to appeal to consumers on a sensory level.
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Limited Edition Releases — Opportunities for brands to create a sense of exclusivity and urgency that can drive sales and social media buzz.
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Sustainable Sneakers — Opportunities for brands to incorporate eco-friendly materials and practices in their sneaker production to appeal to consumers who prioritize sustainability.
Industry Implications
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Fashion — Businesses in the fashion industry can take advantage of this trend by creating spring-inspired clothing and accessories.
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Sports and Lifestyle — Businesses in the sports and lifestyle industry can use this trend to create more products for outdoor activities and to incorporate fashion into their products.
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Sustainability — Businesses in the sustainability industry can reach a wider consumer base by using sustainable materials in their products and collaborating with fashion brands on sustainable collections.
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