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Neon-Accented Retro Sneakers

Nike's Air Skylon II Sneaker Arrives in a Vibrantly Charged Colorway

— July 20, 2019 — Fashion
Nike introduces a new vibrant colorway for its signature Air Skylon II sneaker model for the season. The latest tonal option boasts a strong gradient hue throughout the design that features nuances of light blue and volt. The model originally made its debut back in the 80s and the retro look is retained with the elevation of premium materials.

The uppers are constructed from a blend of suede and mesh fabrication that arrive in a base of off-white. The fluorescent hues are seen all throughout the upper as well, specifically the tongue, the toe cap, and the sidewalls. The sides start with bright volt before fading into coral closer to the heel. The branding Swoosh is done in a bright orange hue with suede materials making up the paneling mudguard, heel, lace cage, and toe caps.
Trend Themes
1. Neon-accented Sneakers - Opportunity for athletic shoe brands to experiment with neon colors and retro designs for a vibrant and nostalgic look.
2. Gradient Colorways - Fashion brands can innovate by exploring a variety of gradient color patterns and textures on their products.
3. Materials Fusion - The fusion of different materials like suede and mesh in the construction of fashion products present a chance for manufacturers to create unique and durable goods.
Industry Implications
1. Athletic Footwear - Brands in the athletic footwear industry can leverage the popularity of retro styles and neon colors to create trendy and comfortable shoes.
2. Fashion - Fashion companies specializing in sports apparel can experiment with gradient colorways as a way to differentiate their products from competitors and offer new designs.
3. Shoe Manufacturing - Manufacturers of shoes can experiment with the fusion of multiple materials as a way to add value, uniqueness and durability to the products offered.
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