Neon-Accented Retro Sneakers

Nike's Air Skylon II Sneaker Arrives in a Vibrantly Charged Colorway

Nike introduces a new vibrant colorway for its signature Air Skylon II sneaker model for the season. The latest tonal option boasts a strong gradient hue throughout the design that features nuances of light blue and volt. The model originally made its debut back in the 80s and the retro look is retained with the elevation of premium materials.

The uppers are constructed from a blend of suede and mesh fabrication that arrive in a base of off-white. The fluorescent hues are seen all throughout the upper as well, specifically the tongue, the toe cap, and the sidewalls. The sides start with bright volt before fading into coral closer to the heel. The branding Swoosh is done in a bright orange hue with suede materials making up the paneling mudguard, heel, lace cage, and toe caps.

Neon-accented Sneakers
Opportunity for athletic shoe brands to experiment with neon colors and retro designs for a vibrant and nostalgic look.
Gradient Colorways
Fashion brands can innovate by exploring a variety of gradient color patterns and textures on their products.
Materials Fusion
The fusion of different materials like suede and mesh in the construction of fashion products present a chance for manufacturers to create unique and durable goods.

Who This Affects Most

Athletic Footwear
Brands in the athletic footwear industry can leverage the popularity of retro styles and neon colors to create trendy and comfortable shoes.
Fashion
Fashion companies specializing in sports apparel can experiment with gradient colorways as a way to differentiate their products from competitors and offer new designs.
Shoe Manufacturing
Manufacturers of shoes can experiment with the fusion of multiple materials as a way to add value, uniqueness and durability to the products offered.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 71%
Freshness 9%