With the new 'Campfire' colorway for its 'Air Max 90 Premium' model, Nike works to bring flames to the feet of its consumers.
To do this, the brand covers the sneakers in orange, red and yellow, along with a few choice blue accents for contrast. In order to capture the look of not only the bonfire itself, but also the people who are likely to surround it, Nike includes some black and yellow plaid on parts of the upper to link the sneakers to the flannel shirts campers often dress in.
The blue accents on the Air Max 90 Premiums can be found on the tongue and at the bottom of the sole, diverging from the almost all-warm colorway for a refreshing twist. Considering the bright tones used throughout, the Campfire Air Max 90 Premiums are made for those with a taste for statement-making footwear.