Sportswear giant Nike introduces another tonal update of the Air Kukini sneaker model for the season as the webbed laceless look is adorned with bright hues of green. The base foundation is done in a black hue to allow the webbed accents to truly stand out in contrast.
Dubbed 'Volt,' the design looks as if it has been drizzled on top of the upper with the TPU overlaying accent. Notably, this also glows in the dark and rests on top of the black neoprene material -- all of which rests on top of a speckled midsole base. Bright green is also seen on the insole and the Air units on the heel to create a cohesive look.
Image Credit: Nike
What's Driving This Trend
- Tonal Bright Sneakers
- Opportunity for sportswear companies to create tonal bright sneakers with eye-catching webbed laceless designs.
- Glows in the Dark
- Opportunity for companies to incorporate glow-in-the-dark elements into their designs, such as TPU overlays and accents.
- Speckled Midsole Base
- Opportunity for sneaker companies to experiment with unique midsole designs featuring speckled patterns and textures.
Who This Affects Most
- Sportswear
- Sportswear companies can innovate their shoe offerings by incorporating tonal bright colors, laceless designs, and unique midsole designs.
- Fashion
- Fashion designers can create unique, eye-catching shoe designs by incorporating glow-in-the-dark elements, such as TPU overlays and accents.
- Retail
- Retail companies can offer consumers unique shoe options by stocking shoes that feature webbed laceless looks and bright, tonal designs.
