Nike introduces its new Air Jordan 5 GORE-TEX sneaker model that is designed for the colder seasons of the year. It retains the same design elements of the silhouette and is coated with GORE-TEX materials to withstand the terrain of winter.
The colorway palette blends together Black and Metallic across the silhouette with black making up most of the base foundation of the shoe. It is contrasted at the tongue, outsole, and TPU mesh underlaying details. Additional accents include the reflective silver on the tongue and the slightly clear off-white tone that is part of the paneling sections to create an "iced-out look. Rounding out the shoes is the red GORE-TEX branding at the heel and Jordan branding.
Image Credit: Nike
What Makes This Trend Stand Out
- GORE-TEX Sneakers
- Opportunity to create more weatherized versions of popular sneaker brands to appeal to wider audiences particularly in colder climates.
- Cold Weather Footwear
- Opportunity to create more products in the footwear industry specifically for colder climates.
- Reflective Accents
- Opportunity to incorporate more reflective and safety-focused elements in fashionable footwear designs to increase visibility at night.
Sectors Adopting This
- Fashion
- Innovation opportunity for fashion brands to create more weatherized and safety-focused footwear products.
- Sports
- Opportunity for sports brands to incorporate durable and weather-resistant materials in their products, particularly sneakers.
- Outdoor
- Opportunity for outdoor apparel and equipment companies to expand their product lines by incorporating more stylish and fashionable designs.
