In celebration of its 25th anniversary, Nike's Jordan Brand launched the 'Air Jordan 11 Adapt,' a self-lacing basketball shoe.
The silhouette uses Nike's Adapt lacing technology, which allows the shoes to electronically adjust to the shape of the wearer's foot. The lacing system can be adjusted with the Nike Adapt app, which also allows users to switch between different presents and change the lighted components for a customized appearance that they can swap to suit different looks. The app is available to both iOS and Android users, and is compatible with smartwatches as well.
The Air Jordan 11 Adapt is available from the Nike web store, where a pair can be picked up for $500 USD.
Image Credit: Nike
Key Themes Behind This Trend
- Self-lacing Shoes
- Disruptive innovation opportunity: Develop self-lacing technology for various footwear types beyond basketball shoes.
- Personalized Footwear
- Disruptive innovation opportunity: Create customizable footwear options that allow users to change appearance and functionality through an app.
- Smart Shoe Technology
- Disruptive innovation opportunity: Integrate smart shoe technology with wearable devices, such as smartwatches, for enhanced user experience.
Where This Applies
- Sports Equipment
- Disruptive innovation opportunity: Incorporate advanced technologies like self-lacing into sports equipment beyond shoes, such as gloves or protective gear.
- Fashion and Apparel
- Disruptive innovation opportunity: Merge technology and fashion by creating customizable and interactive clothing items that can be controlled through a smartphone app.
- Wearable Technology
- Disruptive innovation opportunity: Explore the integration of smart shoe technology with other wearable devices, such as fitness trackers or augmented reality glasses.
