Teddy Santis, the newly appointed creative director of new Balance MADE in USA, has officially unveiled his first collection for the footwear giant called 'Aimé Leon Dore x New Balance 991 Made in England.'
The new collection was revealed through a series of New Balances' Instagram stories, which served to introduce audiences to the capsule's two mains sneaker silhouettes, both of which are updated versions of the New Balance 991. Both models feature the same bone-white mesh uppers and two-toned grey and cream midsoles. However, one of the models is dressed with tanned leather overlays and features olive green detailing while th other doubles down on gray hues.
As of right now, the Aimé Leon Dore x New Balance 991 has yet to receive a specific release date, though fans can expect the sneakers to drop sometime in the coming months.
Image Credit: New Balance
Key Themes Behind This Trend
- Celebrating Sneakers
- The Aimé Leon Dore x New Balance 991 Made in England collaboration highlights the continued importance of designing unique, limited edition and co-branded sneakers as fashion statements.
- Updated Silhouettes for Classic Sneakers
- The modernized New Balance 991 silhouette demonstrates the importance of refreshing old designs with new materials and colorways to maintain relevance and appeal to shoe collectors.
- Social Media Sneaker Drops
- Using social media platforms like Instagram to reveal and release new sneaker collections directly to fans can create hype and increase sales for brands and designers.
Where This Applies
- Fashion
- The Aimé Leon Dore x New Balance 991 Made in England collaboration demonstrates the continued influence of sneakers as fashionable footwear and the importance of keeping up with trends to appeal to a wider consumer base.
- Footwear
- The modernized New Balance 991 silhouette shows opportunities for updating classic sneaker designs using contemporary materials and techniques, as well as co-branding collaborations.
- Social Media Marketing
- Using social media platforms like Instagram for revealing and releasing new products can revolutionize how fashion brands communicate directly with fans and promote their collections.
