Rustic Lingerie Campaigns

The Latest Agent Provocateur Editorial is Set Outside of a Rural Barn

Israeli model Bar Refaeli is the star of the latest Agent Provocateur editorial. Unlike the brand's previous shoots, which include western and pin-up themes, this sultry campaign is shot on the French countryside.

For the brand's first on-location photoshoot, Sebastian Faena gathered his crew and sexy star and ventured out to a barn just outside of Paris. It is there that Refaeli was instructed to pose among hay and other rustic elements such as old stone walls, ponds and wooden benches. Though this Agent Provocateur editorial depicts a hot and steamy mood, the day of the photoshoot was actually cold and cloudy.

Though entirely rustic, this campaign was inspired by such films as The Last Tango in Paris and The Virgin Suicides.

Rustic Fashion Campaigns
Opportunity to create rustic-themed fashion campaigns, bringing a fresh and natural aesthetic to the industry.
On-location Photoshoots
Opportunity for brands to shoot their campaigns in unique and unconventional locations, providing a new visual experience for consumers.
Film-inspired Editorials
Opportunity to draw inspiration from iconic films for fashion editorials, creating a nostalgic and cinematic atmosphere.

Who This Affects Most

Fashion
Fashion brands can explore rustic themes in their campaigns, appealing to customers who appreciate a more natural and earthy style.
Photography
The photography industry can explore innovative on-location photoshoots, offering clients unique and captivating visuals.
Film and Media
Film and media industries can collaborate with fashion brands to create film-inspired editorials, merging fashion and cinema in a visually compelling way.
SCORE
6.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 96%
Freshness 8%