Zodiac Serpentine Sneakers

The AF1 Year of the Snake are an Ancient Chinese-Inspired Kicks

The Chinese zodiac designated 2013 as the year of the snake therefore, Zhijun Wang created the AF1 Year of the Snake custom kicks as a commemorative piece.

Wang describes that his design is inspired by the "Chinese Heavenly Stems and Earthly Branches Calendar" and the "Gui Si." According to Wang "Gui belongs to water in The Five Elements." Therefore, the sneakers incorporate a laser printed design that depict flowing waves. The lines of the water are etched in the sneakers like a curving crawling serpent.

The AF1 Year of the Snake shoes also include the Chinese characters for snake on the outside of the heel. There are also Chinese characters for two and zero and then for one and three on either side of the tongue.

Chinese Zodiac-inspired Sneakers
Opportunity for brands to create limited edition sneakers inspired by different animals of the Chinese zodiac.
Cultural Customization in Fashion
Potential for designers to incorporate cultural elements and symbols into their fashion designs, appealing to consumers looking for unique and meaningful products.
Laser Printed Designs on Shoes
Innovative printing techniques on footwear can be used to create intricate and detailed designs, adding a new level of artistry to sneakers.

Sectors Adopting This

Fashion
Fashion brands can explore collaborations with artists and designers to create culturally-inspired and visually appealing sneakers.
Customization
Companies specializing in customization can offer personalized sneakers that incorporate traditional symbols and designs.
Printing
Print technology companies can develop advanced techniques for laser printing on shoes, opening up possibilities for unique and intricate designs.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 47%
Activity 42%
Freshness 8%

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