Japanese streetwear imprint HUMAN MADE introduces its latest new project alongside adidas Originals as the duo highlight the ADIMATIC HM sneaker model this time around. The brand delivers three new colorways of the silhouette to join the roster for the season.
The shoe made its original debut back in 1996 and has been a staple in the skateboarding realm ever since. This time, the shoe is offered in the tonal options of either white, green, or grey -- all of which are detailed with accents such as a vertical tongue tab, suede uppers, mismatching branding accents, the durable gum outsole unit, and the thick grooves on the midsole foundation. The shoe is rounded out by the heart HUMAN MADE logo embroidered on the heel.
Image Credit: HUMAN MADE, Otsumo Co. Ltd.
Why This Trend Is Growing
- Skateboarding Footwear Revival
- The revival of classic skateboarding footwear presents an opportunity for disruptive innovation in the fashion industry.
- Tonal Sneaker Trend
- The tonal sneaker trend in footwear represents an opportunity for innovation in colorways and accents.
- Collaboration Between Streetwear and Sportswear Brands
- Collaboration between streetwear and sportswear brands is a trend presenting opportunities for disruptive innovation in the fashion industry.
Industries Being Reshaped
- Fashion Industry
- The revival of classic footwear and tonal sneaker trend provides opportunities for innovation in the fashion industry.
- Sportswear Industry
- Collaborations between streetwear and sportswear brands present opportunities for innovation in the sportswear industry.
- Skateboarding Industry
- The revival of classic skateboarding footwear presents an opportunity for disruptive innovation in the skateboarding industry.
