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Rugged Winter-Ready Sneakers

The Adidas Winter ZX Flux is a Stylish, All-Weather Streetwear Shoe

— September 29, 2015 — Fashion
These Adidas winter sneakers are a stylish solution for sneakerheads who want to keep wearing their kicks all winter long.

Normally, at the end of fall, sneakers get tucked into closets until the following spring. As much as they might look cool, they just don't protect feet against rain, snow and the bane of wintertime city dwellers everywhere, road salt. The Adidas Winter ZX Flux is changing all that: a sort of hybrid sneaker boot, it can be worn all through the snowy, frigid months of the winter season.

These Adidas Winter ZX Flux shoes come in a Core Black leather upper. They boast a neoprene sock liner and a high ankle for maximum warmth and protection. The thick, gripping rubber sole keeps the Adidas Winter shoes' wearer above the sludge.
Trend Themes
1. Winter Sneaker Fashion - The popularity of streetwear and athleisure has opened up opportunities for brands to create winterized versions of classic sneakers.
2. Hybrid Sneaker Boots - The trend of combining the style of sneakers with the functionality of boots signals an opportunity for footwear brands to innovate.
3. All-weather Footwear - As climate change creates more extreme weather, the need for footwear that can withstand various conditions paves the way for disruption.
Industry Implications
1. Athletic Footwear - With the rise of sneaker culture, companies in the athletic footwear industry can create winterized sneakers for year-round wear.
2. Fashion - Fashion brands can capitalize on the hybrid sneaker boot trend to create functional yet stylish footwear for all seasons.
3. Outdoor Gear - Outdoor gear companies have a chance to expand their market by developing all-weather footwear for urban settings.
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