In collaboration with a roster of successful athletes, four new adidas fragrances have been launched by the iconic sports brand, with two scents for women, and two scents for men comprising the release. The fragrances utilize key scent notes that are known to influence the mood by activating different areas of the brain's emotional center.
The fragrances for men are dubbed STRIKE and CHARGE, with the first created with a footballer in mind, with notes of green apple and bergamot at the forefront. CHARGE is inspired by runners, and boasts energizing notes of grapefruit and kumquat, which is contrasted with hints of spice.
adidas' fragrances for women are dubbed UNLEASH and UPLIFT. UNLEASH is characterized by notes of blood orange, mango, and mandarin, with the invigorating combination created specifically for women who train. UPLIFT also takes cues from runners, and it balances notes of citrus with florals, making for a versatile scent that instantly rejuvenates.
Key Themes Behind This Trend
- Athlete-inspired Fragrances
- Athlete-inspired fragrances are becoming a popular trend in the perfume industry.
- Scent-driven Emotional Response
- Fragrances that utilize key scent notes that activate different areas of the brain's emotional center could be a disruptive innovation opportunity in the fragrance industry.
- Gender-neutral Sport Fragrances
- Gender-neutral sport fragrances are a growing trend that's hitting the market to cater to a broader demographic.
Where This Applies
- Fragrance Industry
- The fragrance industry can explore the idea of gender-neutral sport fragrances to cater to a broader demographic and for creating fragrances based on emotional responses to smells.
- Sports Industry
- The sports industry can collaborate with fragrance companies to create fragrance lines based on the personalities of their athletes and to market those fragrances to fans.
- Fashion Industry
- The fashion industry can explore options for creating fragrance lines that complement their sportswear collections to create a cohesive offering and to cater to consumers looking for a complete athletic experience.
