NEIGHBORHOOD is collaborating with adidas for a new ‘adidas Campus’ colorway. The release celebrates the 15th anniversary of INVINCIBLE, a Taiwan-based streetwear and sneaker store. The three street brands have a history of working together, and this collaboration brings a new ‘White’ iteration of the ‘adidas Campus.’
The new sneaker features the same classic lightning print and phoenix motif that the first release cemented, alongside a new pair of co-branded INVINCIBLE and NEIGHBORHOOD shoelaces. adidas signature three stripes grace the quarters next to text that reads "INVINCIBLE" and "NEIGHBORHOOD." The rest of the shoe is accented with off-white tones that accentuate the neutral shades seen throughout. The sneakers will release on June 25 online and at select retailers in Asia, priced at approximately $144 USD.
Image Credit: INVINCIBLE
What's Driving This Trend
- Streetwear Collaboration
- Opportunity for brands to collaborate on limited releases and acquire new audiences.
- Multifunctional Design
- Opportunity for brands to experiment with new design elements and materials to create unique products.
- Personalized Fashion
- Opportunity for brands to offer customizable features in their products, such as shoelaces and colorways.
Who This Affects Most
- Streetwear
- Opportunity for streetwear brands to collaborate with sports brands to create limited edition products.
- Footwear
- Opportunity for footwear brands to experiment with multifunctional and unique design elements to differentiate themselves in the market.
- E-commerce
- Opportunity for e-commerce retailers to partner with streetwear and sneaker brands on exclusive product drops to drive sales and customer engagement.
