Designer Adam Jones does fashion lookbooks a little bit differently than other designers and labels. Instead of launching lookbooks each time there is a new seasonal collection, the London-based creative treats "whatever comes next acting as an extension of what came before it." In 2023, the designer works in collaboration with photographer Roshan Whittaker and the Migration Museum to capture the essence of four past seasonal collections and the results are vibrant, well-curated, and absolutely striking.
Adam Jones shares about this interesting strategy: "I want my customers to be able to trust me, you can rely on me to give you what you want and what I enjoy presenting which I think this shoot proves, each collection can intertwine seamlessly."
Image Credit: Roshan Whittaker, <a rel='nofollow' href='https://hypebeast.com/2023/1/adam-jones-the-ree-see-lookbook-four-collections-emerging-london-designer'>hypebeast</a>, <a rel='nofollow' href='https://www.instagram.com/adamjones.studio/?hl=en'>instagram</a>
Key Themes Behind This Trend
- Flexible Fashion Lookbooks
- Fashion brands can adopt a flexible approach to releasing lookbooks, acting as an extension of previous collections rather than launching new ones each season.
- Collaborative Lookbook Creation
- Fashion brands can work with photographers or other creatives to create stunning, well-curated lookbooks that showcase their past collections in new ways.
- Seasonal Collection Integration
- Fashion designers can integrate elements of past collections into new ones, creating a more cohesive and sustainable brand identity.
Where This Applies
- Fashion Industry
- This trend is relevant to all fashion brands and designers looking for innovative ways to present their collections.
- Photography Industry
- Photography professionals can collaborate with fashion brands to create striking and cohesive lookbooks that showcase their work.
- Museum Industry
- Museums and cultural institutions can partner with fashion designers to explore the intersection between fashion, history, and identity.
