Bell Helmets has launched a motorcycle-inspired commemorative apparel collection in partnership with Steve McQueen’s estate. The collection features a replica helmet and limited edition apparel for film fans and motorcycle enthusiasts of Steve McQueen as an homage to the career of the Hollywood legend and racer. Category Manager at Bell, Simon Fisher, spoke about the collection, saying: “As the first name in helmets, it only makes sense that Bell collaborates with the McQueen Estate on bringing to life the Six Day racing replica. This collaboration represents a golden era of motorcycling that both McQueen and Bell helped shape.”
The collection consists of a custom 500 helmet worn by Steve McQueen in the ‘64 International Six Day Trials road race. As for the vibrant blue special edition helmet, it has white stripes and red accents that reflect the golden age of motorcycle racing. The word “Steve” is placed on the back alongside a 278 decal that features the iconic actor’s name and details of the historical race. In addition, the apparel collection includes long sleeve shirts, short sleeve shirts, and a tote bag. The black and white designs feature famous quotes from Steve McQueen and a photo image of him wearing the Bell helmet. The collection is currently available, ranging from $20 to $209.
Image Credit: Bell Helmets, <a rel='nofollow' href='https://hypebeast.com/2023/2/bell-helmets-steve-mcqueen-capsule-series'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/2/bell-helmets-steve-mcqueen-capsule-series'>hypebeast</a>
What Makes This Trend Stand Out
- Celebrity Commemorative Collections
- Opportunity to collaborate with estates of other beloved figures for similar collections.
- Replica Product Lines
- Replica products of iconic items from a certain era or event can become sought-after collector items.
- Limited Edition Apparel Collections
- Creating limited edition collections can build excitement and exclusivity for a brand's fans and followers.
Sectors Adopting This
- Fashion
- Fashion brands can create commemorative collections honoring iconic figures and events.
- Film and Entertainment
- Film studios and estates can collaborate with brands to create products that pay tribute to beloved actors and films.
- Motorcycle Industry
- Motorcycle brands can create replica products of iconic equipment and motorcycles ridden by famous racers and enthusiasts.
