German men's fashion line Acronym came out with its Spring/Summer 2013 fashion line earlier this month. Founded by designers Errolson Hugh and Michaela Sachenbacher, Acronym is grounded in minimalist, technology-savvy and masculine clothing. With the intention of being hip, sleek and functional, Acronym creates essential pieces for every man's spring and summer wardrobe.
For the Spring/Summer 2013 men's collection, Acronym zoomed in on this year's military-inspired fad and featured pieces in earthly blacks, grays, olives and tan shades. Toying with both functionality and formal structure, Acronym focused on knee-length shorts, lightweight waist-cinching 'Anorak' jackets, sleek t-shirts and fitted baggy trousers. All the pieces are constructed in a combination of 100% waterproof 'Gore Tex' and heat-absorbing 'Schoeller' materials -- perfect for Spring's unpredictable weather.
Why This Trend Is Growing
- Military-inspired Fashion
- The rise of military-inspired fashion creates opportunities for minimalist and functional clothing geared towards men.
- Technology-savvy Clothing
- The use of waterproof Gore Tex and heat-absorbing Schoeller materials lays the groundwork for functional clothing that can withstand unpredictable climate and weather.
- Gender-neutral Clothing
- The sleek and functional design of Acronym's clothing line paves the way for gender-neutral and minimalistic clothing trends.
Industries Being Reshaped
- Fashion
- Minimalistic, technology-savvy and functional clothing from Acronym's Spring/Summer 2013 collection can disrupt the fashion industry and inspire new fashion pieces.
- Outdoor Apparel
- Acronym's use of waterproof and heat-absorbing materials can disrupt and lead to innovation in the outdoor apparel industry.
- Sports Apparel
- With Acronym's focus on functionality and sleek design, there is an opportunity to create sportswear pieces that are both stylish and performance-focused.
