A Ma Maniere works in collaboration with Nike's Air Jordan on a new puffer jacket design. As a part of the previous join Air Jordan 21 sneaker model, A Ma Maniere works with Jordan Brand to launch an apparel capsule as well.
It is detailed with vintage themes including the apparel that features popper pants, tracksuits, and shirts that are all detailed with a palette of red and cream tones. the most notable item in the range is the statement puffer coat. It is intricately designed and has a jacquard knit piece that is accented with a print of Michael Jordan hitting a dunk in an all-over application. It is now available to purchase online.
Image Credit: @macksam_
What's Driving This Trend
- Collaborative Apparel Capsules
- As seen with A Ma Maniere and Nike's Air Jordan, apparel capsules formed through collaborations allow for unique garments that merge different styles and design efforts.
- Vintage-themed Sportswear
- Adopting a vintage theme for sportswear allows for a playful nod to throwback styles while still incorporating modern design elements.
- Graphic Printed Puffer Jackets
- Incorporating graphic designs onto puffer jackets offers a statement piece for a wearer's winter wardrobe that stands out in a sea of solid colored coats.
Who This Affects Most
- Fashion & Apparel
- Fashion and apparel industries can take advantage of the opportunity to collaborate with brands to create unique, attention-grabbing collections featuring iconic designs such as the Michael Jordan dunk print.
- Sports & Athletics
- Sports and athletics companies can invest in releasing vintage-themed sportswear that combines current technology with nostalgic elements to appeal to fans of both current and past eras in sport.
- Textile Printing & Production
- Textile printing and production companies can expand their offerings to include a wider range of graphic designs to be printed on products such as puffer jackets, allowing for more unique and personalized garments for consumers.
