Baltimore-based retail company YCMC unveils its own exclusive iteration of the New Balance 990v3 sneaker model for the season. This time, it is inspired by the great outdoors as the staple silhouette is detailed with earthy tones at the base foundation and then marked with pops of color.
The shoes boast modern themes while also drawing elements from their archival look as well. It starts off with a dusty green tonal base foundation in suede materials along the uppers and is complete with breathable black mesh to add some breathability. It allows for motion and durability before being detailed with bright touches of purpose along the quilted tongues and heel caps made from plastic. This is done in a speckled teal to add another pop of color.
Image Credit: YCMC, <a rel='nofollow' href='https://hypebeast.com/2023/1/ycmc-exclusive-new-balance-990v3-release-info-m990s03'>hypebeast</a>, <a rel='nofollow' href='https://www.ycmc.com/'>ycmc</a>
What Makes This Trend Stand Out
- Textural Sneakers for Outdoor Activities
- Opportunity for companies to create unique sneakers with earthy tones and bright pops of color for outdoor enthusiasts.
- Archival-inspired Sneaker Makeovers
- Opportunity to modernize traditional sneaker silhouettes with contemporary color and material accents.
- Breathable Suede and Mesh Sneakers
- Opportunity to improve sneaker functionality and comfort with a combination of breathable materials like suede and mesh.
Sectors Adopting This
- Sportswear Industry
- Opportunity for sportswear companies to expand their consumer base by releasing outdoor-inspired, stylish sneakers.
- Footwear Industry
- Opportunity for footwear companies to experiment with innovative sneaker designs by combining archival silhouettes with contemporary accents.
- Retail Industry
- Opportunity for retail companies to offer exclusive limited-edition sneaker releases to attract customer interest and generate buzz.
