New Balance introduces another iteration of the 990v3 sneaker model, adorning the classic Made in U.S. model with a subtle touch. Preparing to launch in the coming month, the archival sneakers are finished in the usual gray colorway detail with the addition of a "Ruby" version 3 tag that decorates the side of the shoe.
It is seen accenting the mesh material at the upper and marks the middle of a diamond patterning at the tongue in the shape of the branding detail. Another rubbed N logo makes its way to the usual lateral side of the shoe. it all sits on top of the signature ENCAP and ABZORB midsole foundation with a nod to the brand's MADE heritage on the inside.
Image Credit: New Balance
What Makes This Trend Stand Out
- Tonal Accented Footwear
- Opportunity for footwear brands to differentiate through subtle design details that elevate classic models.
- Heritage Branding Details
- Brands can leverage their history and legacy by incorporating subtle design details that pay homage to the past.
- Made in U.S. Models
- Consumers are showing a preference for products made in their home countries, creating an opportunity for brands to emphasize locally made goods.
Sectors Adopting This
- Footwear
- Footwear brands can differentiate their products and justify premium pricing through the incorporation of subtle design details like tonal accents and heritage branding.
- Fashion
- Fashion brands can tap into the trend of localism by emphasizing where their products are made and incorporating subtle design nods to their heritage and history.
- Retail
- Retailers can capitalize on the trend of localism by featuring made in U.S. products and highlighting the unique design details that set them apart from competitors.
