New Balance introduces its latest 990v2 colorway to drop with hues that surround a patriotic theme nodding to the USA. It starts off with a cream tonal base foundation making up the tongues, the quarter panels, the slightly chunky midsole, and the mesh underlays of the silhouette.
Bright details are then applied to add a pop of contrast and pull the overall patriotic look together. Bright red makes up the N logos throughout the shoe, including the embroidered branding over the tongue, the USA text at the back of the shoe, and the overlaying details at the heel. Navy details are then applied to the suede panels over the toe toes and the back of the shoe.
Image Credit: Extra Butter
What Makes This Trend Stand Out
- Patriotic Footwear Design
- Opportunity for novelty footwear designs that incorporate national identity themes for added consumer appeal.
- Tonal Colorways
- Opportunity for footwear brands to experiment with muted or monochromatic color palettes while incorporating bright pops of color to add visual interest.
- Chunky Sneakers
- Opportunity for sneaker brands to create statement shoes with chunky, oversized silhouettes that offer both comfort and style.
Sectors Adopting This
- Footwear
- Innovation opportunities for the footwear industry to experiment with new materials and aesthetics that cater to consumers' changing tastes and preferences.
- Fashion
- Opportunities for fashion brands to incorporate sportswear elements into their collections, allowing them to capitalize on the growing trend of athleisure fashion.
- Sportswear
- Opportunities for sportswear brands to expand their offerings beyond traditional athletic wear and into everyday wear, fulfilling consumers' desire for comfort and versatility.
