This 2D camera looks like an etched piece of wood that in no way, shape or form could possibly snap a real picture. However, this camera ironically named 'Not-A-Camera' is fully capable of capturing HD images, videos and picking up sound.
A New York-based designer named Olivia Barr created the camera with her 101-year-old grandmother in mind. She wanted to make her a light camera that she could wear around her neck. Thus, the camera is laser-cut, is only half an inch thick and can be worn as a necklace.
The unrecognizable tech-gadget also comes with a mirrored front version for those who like snapping a selfie. People would't even notice the self-snapping and would probably just think you are checking out your necklace.
What's Driving This Trend
- Wooden Cameras
- Offering a unique blend of style and functionality, wooden cameras present an opportunity for companies to target eco-conscious consumers seeking alternative camera designs.
- Hidden Technology
- The rise of discreet technology products such as the 'Not-A-Camera' presents a disruptive opportunity for companies seeking to create tech gadgets that blend in seamlessly with everyday objects.
- Wearable Cameras
- As more consumers look to capture their experiences hands-free, wearable camera technology presents an opportunity for innovative companies to create user-friendly and portable designs.
Who This Affects Most
- Fashion
- As fashion and technology continue to merge, companies in the fashion industry can capitalize on the trend of wearable cameras by incorporating them into accessories and clothing designs.
- Photography
- As wooden cameras gain popularity, companies in the photography industry can offer specialized designs for photography enthusiasts seeking alternative camera styles.
- Gadgets
- Products like the 'Not-A-Camera' represent a disruptive opportunity for companies in the electronics industry to create functional gadgets that blend in seamlessly with everyday objects.
