Two teams of hardcore gamers will get to be among the first to play the delayed Gran Turismo 5 when they compete in the 24 Hour Gran Turismo 5 race at the Australian International Motor Show.
Two teams of 24 will play one race of Gran Turismo 5 for 24 hours. Each player takes a 1-hour turn on the oft-delayed, but highly anticipated, racing game from Sony. I loved Gran Turismo 4, but I don't think you could convince me to get up at 2am to play Gran Turismo 5 for an hour.
Key Themes Behind This Trend
- Esports Endurance Races
- Opportunity for companies to sponsor and market endurance races in the growing eSports industry, targeting hardcore gamers.
- 24-hour Gaming Events
- Opportunity for event organizers to create 24-hour gaming events, attracting players and audiences to experience long-form gaming competitions.
- Online Multiplayer Endurance Games
- Opportunity for game developers to create online multiplayer endurance games, allowing players to compete in long-form gameplay experiences against other players worldwide.
Where This Applies
- Gaming Industry
- Developers and manufacturers can create and market games and gaming equipment tailored to the needs of hardcore gamers who participate in endurance races.
- Events Industry
- Event planners and organizers can attract a new audience by creating endurance gaming events and gaming-themed festivals.
- Sports Sponsorship Industry
- Opportunities for sports and gaming companies to sponsor gaming events, teams and players, creating new branding and marketing opportunities.
