The Adidas 2019 Chinese New Year sneakers have been unveiled by the athletic brand as a footwear option that aim to celebrate the event in total style.
The sneakers come in two style options including the classic Superstar and Yung 96, which have both been emblazoned with red and white colors to put a focus on happiness and luck for the new year. This naturally corresponds with Chinese culture, while the Yung 96 is accented by a pop of neon yellow to set them apart from other options when worn.
The Adidas 2019 Chinese New Year sneakers are finished with gold detailing along with a dragon head that has been embroidered onto the heel to further reinforce the traditional aesthetic of the footwear.
What Makes This Trend Stand Out
- Chinese New Year Sneakers
- There is an opportunity for footwear brands to release limited edition sneakers specifically designed for various cultural events and celebrations.
- Cultural Celebratory Footwear
- There is an opportunity for footwear brands to design culturally-inspired footwear for various ethnic communities and diasporas.
- Festive-themed Collection
- There is an opportunity for athletic brands to design festive-themed collections for various celebrations such as Christmas, Hanukkah and other celebrations.
Sectors Adopting This
- Footwear
- Footwear companies can leverage cultural events and celebrations to create a wider audience and inventory of limited edition sneakers.
- Fashion
- Fashion designers can create festive-themed designs and collections to appeal to consumers during various celebrations throughout the year.
- Athletic Brands
- With the rise of health and fitness, athletic brands can merge the celebration of various occasions through collections to increase market demand and growth.
