People for the Ethical Treatment of Animals (PETA) is the largest and most notorious animal rights organization in the USA. However, the group has branches all over the world; there are PETA chapters in Australia, Japan, India, all over Latin America, the UK, France, Spain and many other European and Asian countries.
Having selected the "sex sells" page out of the advertising book, the radical group applies this principle across the board, including in countries where nudity is not very well-received or celebrated.
PETA’s objective to prevent animal cruelty is accepted by many, and vilified by others. The most controversial issue surrounding the organization’s tactics, however, is the way women are objectified through the use of sexually suggestive images in the group’s many ads. "Sex (and beautiful bodies) is a merchandiser’s best friend," seems to be PETA’s never ending mantra.
In my opinion, the more women take off their clothes, the harder it becomes for them to be taken seriously, especially if they are fighting for important societal issues. They more or less conform all females to the narrow-minded idea that women are objects.
The gallery offers different samples of PETA’s aggressive and radical advertising against animal cruelty in India, Australia, Latin America, the UK, Japan and other countries. The commonality among those adverts, as stated above, is that the animal right group employs the same narrow-minded approach that to get their views across, it is paramount to present the general public with representations of female sexuality.
To me, PETA’s use of women as objects and seductive baits to gain attention is highly objectionable.
Cross Cultural Animal Activism
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Getting Naughty With Vegetables
Jenna Jameson for PETA
Storyboard Fashion Campaigns
Recycled Park Proposals
In-Store Grocery Shopping Trackers