Dark and gritty, the 10 Magazine Winter/Spring 2012 cover shoot shows a side of top model Candice Swanepoel that many rarely get to see. She may have channeled her tough, sensual and even dark sides in photoshoots before, but this editorial takes it to a rather creepy level. It is not blatantly eerie, but there are elements that will send a slight chill down people's spine.
The 10 Magazine Winter/Spring 2012 cover shoot was lensed by photographer Gregory Harris. Going hand in hand with a second cover shoot, which stars model Crystal Renn, it is part of the Rio issue. While the magazine describes her as a "sexy vixen/Scarlett O’Hara dressed in Giorgio Armani" on the cover, the accompanying photoshoot is much darker with a Gothic undertone. Not to mention sexier.
Key Themes Behind This Trend
- Gothic Fashion
- Disruptive innovation opportunity: Explore alternative styles and create new fashion lines that embrace dark and Gothic aesthetics.
- Dark Glamour
- Disruptive innovation opportunity: Develop beauty products and cosmetics that cater to the trend of dark, sensual, and edgy looks.
- Creepy Editorial Photography
- Disruptive innovation opportunity: Experiment with unconventional and unsettling themes in editorial photography to capture attention and create unique visual experiences.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce alternative styles and subcultures into mainstream fashion, pushing boundaries and challenging traditional aesthetics.
- Beauty
- Disruptive innovation opportunity: Develop new beauty products and services that cater to the demand for dark and edgy looks, offering unique and daring alternatives to mainstream beauty standards.
- Photography
- Disruptive innovation opportunity: Explore unconventional and unsettling themes in editorial photography, creating visually striking images that challenge norms and captivate audiences.
